Indianama X Ankita Thakur
Branding for Usha Tailors
71 curated artists rebrand local businesses to redefine the visual landscape of the Indian streets : Indianama 2018.
Usha Tailors, your next-door tailor shop,
weaving everything starting from clothes to heritage in Lado Sarai.
The fashion trends are ever-changing but the art of creating with your bare hands is here to stay.
Through a custom lettered logo, the identity delivers the same 'tailor-made' experience the store has been carrying for 24 years. The visual language attempts to establish a mark without competing with the norms or forms of fast-fashion and highlights the craft through the tools of the trade.
Shop Local.
